2011
One Show entertainment - certificate of merit – Speed-date-a-dog, Warner Bros films
One Show entertainment – certificate of merit – ARTVscope, ARTV
One Show Digital - certificate of merit – ARTVscope, ARTV
CREA awards - Grand Prix - ARTVscope, ARTV
Marketing award - Silver - ARTVscope, ARTV
One Show entertainment - certificate of merit – Speed-date-a-dog, Warner Bros films
One Show entertainment – certificate of merit – ARTVscope, ARTV
One Show Digital - certificate of merit – ARTVscope, ARTV
CREA awards - Grand Prix - ARTVscope, ARTV
Marketing award - Silver - ARTVscope, ARTV
News
Amuse President Monica Ruffo to Succeed Geoffrey Roche as CEO of Lowe Roche
• Lowe and Partners Strengthens North American Presence as Montreal-Based Amuse Joins Network
• Deutsch Inc., Lowe and Partners’ North American Anchor, Assumes Management Oversight Under Leadership of Linda Sawyer
July 6, 2011 - As part of Lowe and Partners ongoing growth plans, it was announced today by Chairman Tony Wright that Monica Ruffo will succeed Geoffrey Roche as CEO of Lowe Roche and that Montreal-based creative boutique Amuse (www.atelieramuse.com) joins the global network’s North American anchor, Deutsch Inc., A Lowe and Partners Company. The Lowe and Partners North American network of offices is overseen by Linda Sawyer, CEO, North America, Deutsch Inc. and offices include: Deutsch New York, Deutsch Los Angeles, ICC Lowe, Lowe Roche Toronto, and now Amuse.
"Expanding our footprint in Canada creates a strong national offering and bolsters our ability in North America to attract new global clients," said Wright. The Lowe Roche office in Toronto and Amuse office in Montreal will continue to operate independently under current management and retain their branding. Chairman Geoffrey Roche will transition duties to Monica Ruffo, currently President of Amuse, and on September 1st, she will become CEO overseeing both Lowe Roche and Amuse.
"Lowe Roche has long been one of the agencies in the network I am most proud of for its brave, uncompromising commitment to the work. And Geoffrey’s personal energy and brilliance has of course been integral to the journey. So passing the baton is a big moment. That is why Linda and I are so excited about Monica, who will be a major Canadian Agency leader in the most contemporary way,” said Wright.
Geoffrey Roche founded his Agency in 1991, and in 1996, Lowe acquired the Agency. Under Roche's leadership, the Agency has been named Agency of the Year seven times, Agency of the Decade and International Agency of the Year by Advertising Age. The office provides integrated marketing efforts for clients including Audi, Nestle Purina, Miele, The Heart and Stroke Foundation, and Knorr. Upon Roche's departure, he will be devoting his time to Poolhouse, a New Media Company that he co-founded with his son Alexandre. The Company's properties include media darlings Dogbook and Catbook, the recently launched 44Shoes, and a soon to be announced lifestyle brand.
"This has been a dream job for me. I've been able to create my own company, hired, mentored, and worked with many truly talented people and helped clients ring their cash registers over and over. I'm a very lucky man in more ways than I can begin to count. And now to be able to hand over the reins to such a talented and entrepreneurial spirit like Monica is a real honour. I'm looking forward to seeing the Agency continuing to flourish and to my own exciting new adventure."
"We are delighted to welcome the Amuse family into the Deutsch fold, which under Monica's leadership in three short years has made its mark in Montreal by cultivating a roster of top-tier clients. Their entrepreneurial spirit, strong culture, and no-nonsense integrated brand-building capabilities are a great fit in our portfolio. Monica is super passionate, driven, and has the business savvy to take the agency to a new level in this next chapter," said Sawyer.
Amuse, founded in 2008, works with prestige clients including Warner Bros films Canada, Couche-Tard, Speedware, ARTV, Ice Hotel, and the One Drop Foundation. The Agency has also been honoured with numerous awards including: Gold at the Canadian Digital Marketing Awards, several One Show Merit Awards and Canadian Media Innovation Awards as well as Grand Prix CREA.
"From the very beginning, the affinity with Deutsch was evident, even uncanny and very exciting. The marriage of Amuse with Deutsch and Lowe Roche creates a much broader offering with tremendous depth and breadth of resources for clients across Canada," noted Ruffo. "Lowe Roche has a strong foundation and is fully integrated, which in today's marketplace is key for successful marketing. I look forward to taking the brand to the next level."
For additional information please contact:
Vonda LePage at 212.981.7680 or via email at Vonda.lepage@deutschinc.com
• Lowe and Partners Strengthens North American Presence as Montreal-Based Amuse Joins Network
• Deutsch Inc., Lowe and Partners’ North American Anchor, Assumes Management Oversight Under Leadership of Linda Sawyer
July 6, 2011 - As part of Lowe and Partners ongoing growth plans, it was announced today by Chairman Tony Wright that Monica Ruffo will succeed Geoffrey Roche as CEO of Lowe Roche and that Montreal-based creative boutique Amuse (www.atelieramuse.com) joins the global network’s North American anchor, Deutsch Inc., A Lowe and Partners Company. The Lowe and Partners North American network of offices is overseen by Linda Sawyer, CEO, North America, Deutsch Inc. and offices include: Deutsch New York, Deutsch Los Angeles, ICC Lowe, Lowe Roche Toronto, and now Amuse.
"Expanding our footprint in Canada creates a strong national offering and bolsters our ability in North America to attract new global clients," said Wright. The Lowe Roche office in Toronto and Amuse office in Montreal will continue to operate independently under current management and retain their branding. Chairman Geoffrey Roche will transition duties to Monica Ruffo, currently President of Amuse, and on September 1st, she will become CEO overseeing both Lowe Roche and Amuse.
"Lowe Roche has long been one of the agencies in the network I am most proud of for its brave, uncompromising commitment to the work. And Geoffrey’s personal energy and brilliance has of course been integral to the journey. So passing the baton is a big moment. That is why Linda and I are so excited about Monica, who will be a major Canadian Agency leader in the most contemporary way,” said Wright.
Geoffrey Roche founded his Agency in 1991, and in 1996, Lowe acquired the Agency. Under Roche's leadership, the Agency has been named Agency of the Year seven times, Agency of the Decade and International Agency of the Year by Advertising Age. The office provides integrated marketing efforts for clients including Audi, Nestle Purina, Miele, The Heart and Stroke Foundation, and Knorr. Upon Roche's departure, he will be devoting his time to Poolhouse, a New Media Company that he co-founded with his son Alexandre. The Company's properties include media darlings Dogbook and Catbook, the recently launched 44Shoes, and a soon to be announced lifestyle brand.
"This has been a dream job for me. I've been able to create my own company, hired, mentored, and worked with many truly talented people and helped clients ring their cash registers over and over. I'm a very lucky man in more ways than I can begin to count. And now to be able to hand over the reins to such a talented and entrepreneurial spirit like Monica is a real honour. I'm looking forward to seeing the Agency continuing to flourish and to my own exciting new adventure."
"We are delighted to welcome the Amuse family into the Deutsch fold, which under Monica's leadership in three short years has made its mark in Montreal by cultivating a roster of top-tier clients. Their entrepreneurial spirit, strong culture, and no-nonsense integrated brand-building capabilities are a great fit in our portfolio. Monica is super passionate, driven, and has the business savvy to take the agency to a new level in this next chapter," said Sawyer.
Amuse, founded in 2008, works with prestige clients including Warner Bros films Canada, Couche-Tard, Speedware, ARTV, Ice Hotel, and the One Drop Foundation. The Agency has also been honoured with numerous awards including: Gold at the Canadian Digital Marketing Awards, several One Show Merit Awards and Canadian Media Innovation Awards as well as Grand Prix CREA.
"From the very beginning, the affinity with Deutsch was evident, even uncanny and very exciting. The marriage of Amuse with Deutsch and Lowe Roche creates a much broader offering with tremendous depth and breadth of resources for clients across Canada," noted Ruffo. "Lowe Roche has a strong foundation and is fully integrated, which in today's marketplace is key for successful marketing. I look forward to taking the brand to the next level."
For additional information please contact:
Vonda LePage at 212.981.7680 or via email at Vonda.lepage@deutschinc.com