«Nuit Rouge»
Warner Bros wanted to create awareness of their movie RED RIDING HOOD in Montreal. In this blood soaked movie, the werewolf appears at midnight whenever their is a blood red moon. We took over a popular event in Montreal called the Nuit Blanche – The White Night; at this annual one night event, art galleries and museums stay open throughout the entire night and the City of Montreal hosts a number of light shows and cultural events from Midnight into the early hours.
At the Nuit Blanche, at the stroke of midnight, we turned 'The White Night' into a bloody 'Red' Night.
We projected a huge 'blood red moon' high into the sky and directed people to gather under the moon to pick up Red Riding Hood tickets and prizes.
Our 'Blood Red Moon' projection and our squad of Red Riding Hoods were seen by an audience of around ten thousand people in the area that night.
We successfully turned Montreal's famous 'white night' into Red Riding Hood's 'Blood Red Night'.
Video : Media C202