«ONE DROP travels»
Water water everywhere but not one drop to drink! Cirque de Soleil's One Drop Foundation briefed Amuse on the tricky task of helping people understand the cycle of water around the world in order to educate them about usage and conservation. No small task as most people don’t fully graps the problem and issues.
One Drop required a completely “Plug and Play” mobile interactive installation that could travel around the world for use within Cirque du Soleil shows, in RBC local branchs (their corporate sponsor) and various other locations.
To help explain just how small our supply of fresh water is, we needed a fresh angle. Our strategy was based on the fact that the world has had the same amount of fresh water since the dinosaurs. The same water they drank, is the same fresh water you drink today - the only difference being that today, the demand on that same small supply (from population growth, industry and agriculture) is greater than ever.
By touching the screen, the installation recognized the form of your body and literally filled you up with water in front of your eyes.
Through a story, users were then able to transfer the water from themselves to another person or object to help explain how far that small amount of water must go. Plus, by showing the water directly enter a person's body, the issue of pollution and purity became all the more personal and powerful.
Interactive technology : Realisations.net
